Drupal Website Personalization: Leveraging Content Grouping for Personalized Digital Experiences

People of this generation expect websites to provide personalized digital experiences that speak to their individual needs and preferences. To back this up, Salesforce did a study and found that 66% of customers expect brands to understand their needs and expectations. As a Custom Software Development Services provider we are aware of the fact that personalized website content can keep users engaged, boost conversions, and foster long-term loyalty. It's now a breeze to achieve this by using content groups to organize your website's content based on shared traits or user interests.

In the article, you will learn how to slither into the world of leveraging content groups for a personalized Drupal experience. Brace yourself for the next level of personalization on your website - it's unarguably the best choice to make!

What Is Personalized Content and How Can Content Grouping Be Useful?

Delivering content that is individually tailored to the demands, interests, and preferences of the audience is known as personalized content. The content can range from tailored email newsletters to recommendations for certain products. Content grouping is useful in such a scenario. As the name implies, you can arrange content into categories depending on topic, audience, or format. For developing custom content and content grouping, Drupal provides a number of tools.

For example, Drupal's Content Access module allows website owners to control access to specific content based on user roles or other criteria. When you successfully implement content grouping, you will be able to identify patterns and tailor content to enhance user experience and bring monumental changes to your website.

How to Leverage Content Groups for Personalized Digital Experience?

1. Identify your Audience

Improving your digital experience starts with understanding your audience. You can easily achieve this by implementing analytics tools like Google Analytics or Drupal’s built-in analytics module. This will help you gather insightful data around page visits, specific content users engage in, and search queries used. 

For example, based on the data, you can create a content group “Technology news” article where users can find content related only to emerging technologies. By utilizing this method, you can customize the digital experience and cultivate a long-lasting relationship with your users, making your website an empowering center for them.

2) Create Content Groups

Creating content groups is essential to organizing content on your website into logical groups based on a shared characteristic or taxonomy term. You can achieve this by identifying content type, taxonomy terms, user roles, geographic locations, and other factors.  This approach enables you to build customized landing pages for different user segments, such as those interested in football or cricket. Furthermore, the content group can provide personalized recommendations for related content based on the user's interests, further enhancing their experience.

3) Use Taxonomy

Taxonomy in Drupal means the system of classifying content with tags or categories. Doing this lets you associate your content with relevant terms and create content groups that match your audience’s taste.  If your audience enjoys reading news, you can use tags to sort content into categories like sports, politics, or entertainment. This will help you create content groups for each case and give your users a more personalized experience, strengthening the magical spell that content groups can cast on your users.

4) Use views

Drupal has a views module that will allow site builders to create customized displays of content based on various criteria. If you leverage views with content groups, you can create personalized digital experiences that deliver relevant content and make your content stand out from your competitors.  Furthermore, if you have the data of the user’s browsing history or search queries, you can use views to use contextual filters or arguments that effectively capture user behavior. This can help you create a more personalized experience that continues to empower your users.

5) Test and Refine

Testing and refining are critical in leveraging content groups because they evaluate your content groups' effectiveness and help make data-driven decisions.  A great approach is conducting A/B testing by comparing two versions of a web page or other elements to see which performs better. Apart from that, you can take the help of Google Analytics or Drupal’s built-in analytics module to gain insights into user behavior. 

The data can be used to make appropriate changes to content, layout, or taxonomy terms used in your content groups. By continuously testing and improving your website through a repeating process, you can make it work better and provide a great personalized digital experience to your users.

Conclusion

Personalizing your website is now a critical need for businesses to stay relevant in the digital era. With the help of content grouping, you can keep up with the trends and deliver a personalized experience that drives conversion.

At LN Webworks, we specialize in Drupal development and can help you create a website that is not only great but also offers a seamless, personalized experience. Contact us today to discuss your website personalization goals and how our Drupal experts can make your website a personalized experience your users will love.

So, what are you waiting for? Let’s start personalizing!