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The internet has revolutionized almost every sphere of our lives to a great degree and shopping is no exception. As per research, nearly 2.14 billion people shop online today. The comfort and convenience associated with online shopping prompt shoppers to prefer it over shopping from brick-and-mortar stores. Further, if we dig deeper into the world of digital shopping, Amazon is one of the most popular names we come across.
Research suggests that it is one of the most revered brands in the world. In 2022, it generated a massive revenue of $513 billion and emerged as the third-largest brand by revenue. Not only this, 9 out of 10 Americans prefer shopping from Amazon than any other e-commerce brand. When it comes to the factors that have contributed to the stature Amazon enjoys today, its mobile app occupies one of the top positions on the list.
If you are also sailing in the turbulent sea of ecommerce, building an Amazon-like app can serve as an anchor for you. It can help you withstand the tests of time and competition and finally emerge as a top-notch ecommerce brand.
7 Indispensable Feature for Creating an Amazon-Like Mobile App
To create a mobile app like Amazon, it is imperative to dive into what features make the app what it is today. If you get the features right, nothing can stop you from building a top-notch mobile app that can take your online store to Amazon-like success. So, let’s gear up to undertake an enchanting journey of getting acquainted with the 7 incredible features of the Amazon mobile app.
1. Reviews and ratings
According to a survey, 95% of customers thoroughly consider product ratings and reviews before making their purchasing decisions. The Amazon mobile app not only provides reviews and ratings for every product available but also enables users to compare them for similar products through detailed tables. You can also find reviews with product pictures and usage videos uploaded by the customers themselves. All these things have together contributed to the massive appeal Amazon mobile app enjoys today.
To create an Amazon-like app, it is crucial for you to include product reviews and ratings in it. You don’t necessarily have to copy Amazon. You are free to think of other creative ways of providing reviews and ratings to your customers.
2. Convenient and secure payment process
A convenient and secure payment process is indispensable for building a top-notch mobile app. When it comes to Amazon, you have multiple payment gateways available to choose from. You can pay cash on delivery, use net banking, or pay through your preferred UPI app. Besides, the payment process is known for being absolutely secure. This is a major reason why most online shoppers prefer making purchases through the Amazon mobile app.
Customers are conscious of the persistent cyber threats that continue to loom over our heads. Hence, they prefer choosing secure mobile apps that do not expose them to cyber threats. Given that, during the app development process, it is crucial for you to focus on integrating multiple convenient and secure payment gateways for your customers.
3. Alluring push notifications
Amazon employs a myriad of ways to captivate the hearts of the customers and one of them is the use of alluring push notifications. The brand is world-renowned for sending push notifications with irresistible discounts, product offers, and much more. Wherever a customer abandons a cart, the company leverages the power of push notifications to prompt them to return and complete the purchase.
Besides, shoppers also get notified whenever a product is shipped or delivered. If you aspire to move in the footsteps of Amazon and come up with an app people cannot resist, do not forget to integrate push notifications into it.
4. User profiles for effective personalization
To sign up on the Amazon app, you have to create a user profile. Your contact details, address, and name are some examples of details you have to share. Amazon leverages these details to personalize your experience and offer product recommendations in alignment with your preferences. Effective personalization is a prominent factor that contributes a fair share to the success of the brand’s mobile app.
According to a survey conducted by Accenture, 91% of consumers are more likely to engage with brands that offer personalized product recommendations and suggestions. Besides, 70% of consumers only engage with brands offering personalized interactions. This implies that your mobile app development process should focus on leveraging the power of AI and ML to render well-personalized experiences to your target audience.
5. Add to wishlist
Add to wishlist is a highly potent feature for any online shopping mobile app. In a survey, 40% of shoppers affirmed that a wishlist is required for a great shopping experience as it enables them to save the products they are interested in for future buying.
It is important to understand that there are instances when consumers begin scrolling through an ecommerce app out of boredom but don’t want to buy anything at that time. If the add to wishlist feature is available to them, they can make the most of their session by adding everything they like to their wishlist. Then, they can buy things later whenever they want.
If we dig deeper into the reasons why a majority of consumers are biased toward Amazon, the wishlist features emerges as a huge contributor to it. Hence, if you aspire to build an Amazon-like successful mobile app, the add to wishlist feature is indispensable.
6. Search functionality
Apparently, we are the busiest human beings the planet has ever witnessed. We are always in a rush and want things to happen quickly. A majority of shoppers have a low patience level and want everything they need to be right in front of their eyes. If you can meet this requirement, your online store is a success otherwise it is likely to land in a premature grave. This has given rise to the enormous need for search functionality in mobile applications.
If Amazon did not have it and rather simply offered product categories, do you think it would achieve the tremendous success it has achieved today? Obviously not! Given that, it is crucial for you to not forget to integrate search functionality into your ecommerce app during the app development process.
7. Seamless integration with social media
We, human beings, have a natural inclination toward comfort and convenience. This is true both for our physical world as well as online interactions. We develop a certain kind of affection for websites, apps, and social media platforms that make our online experience the most comfortable.
Amazon mobile app takes user convenience to a whole new sphere with seamless social media integration. Consumers can sign in to their Amazon account with platforms such as Google and Facebook. You can also offer your target audience a similar level of comfort by making the signup process easy-breezy for them with social media integration.
How To Develop a Phenomenal Mobile App Like Amazon
Now that you are aware of the integral features required for building an Amazon-like app, it’s time for us to discuss the process that will help you accomplish sure-shot results.
1. Take a plunge into the preferences of your target audience
First and foremost, you have to dive into the preferences of your target audience. It is in light of this information that you can shape up your mobile app in a way your customers cannot resist. People living in different locations of the globe prefer different things. The same is true for people of different age groups. So, know your target audience before you begin with the mobile app development process.
2. Hire a reliable mobile app development company
Building a mobile app requires the investment of time, energy, and finances. Besides, your application directly impacts the overall reputation of your online store, the customer acquisition rate, the return customer rate, the rate of conversions, and a lot more. Given that, you cannot afford to release an unappealing mobile app that negatively affects your business, making your investment counterproductive.
Are you pondering over how to ensure your mobile app comes out to be nothing less than phenomenal? The answer lies in hiring a top-notch mobile app development company. Conduct thorough research and find a company that renders reliable, experienced, and advanced mobile app development services. If you get this decision right, you are bound to achieve the desired success with your mobile application.
3. Thoroughly test your mobile app before launching it
You cannot afford to release a mobile app with bugs and errors. After all, it can be disruptive for your business. Hence, it is crucial to conduct thorough testing before making your mobile app available to consumers. No doubt, your mobile app development company will do its best to conduct in-depth testing of your app, but it is advisable for you to get involved in the process too.
Before launching your mobile application, you should use it yourself. You can also ask your friends and family members to go through it and identify any potential loopholes. Their reviews can help you a great deal.
Conclusion
Amazon mobile app is one of the most popular mobile applications in the world. If you also aspire to create a top-notch ecommerce mobile app that achieves tremendous success, you can make that happen by moving in the footsteps of the famous brand. Integrate all the incredible Amazon app features into your mobile application and nothing can stop you from achieving thriving success. Throughout the blog, we discussed numerous such features with you but don’t forget that hiring the right mobile app development company is also important to crown your app with success.
At LN Webworks, we render exceptional mobile app development services to our clients. We have a history of creating mobile apps that succeed without fail. If you are looking for a mobile app development company which delivers sureshot results, reach out to us today.
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Author Information
Shikha Kumar
Co-Founder & DirectorI am Solution Architect and my people love to refer me 'Google' for all the critical technical problems that they face.