What Makes Mobile Apps Indispensable for eCommerce Businesses

Did you know that more than 6.3 billion people utilize a smartphone today? With such enormous utility of mobile phones, it’s no wonder mobile app usage is also on the rise. An average smartphone user engages with 10 apps per day and more than 30 apps per month. Besides, 70% of all US digital media time is spent on mobile applications. The growing fondness for mobile apps makes it imperative for ecommerce businesses to invest in mobile app development. Once you make the investment, you are likely to avail incredible ROI that’ll take your business on an upward spiral of growth. 

Now, let’s together explore the enormous benefits of mobile app development for ecommerce websites. 

7 Reasons Why eCommerce Companies Should Invest in Mobile App Development 

1. Customers are more inclined toward mobile commerce

As per research, 60.9% of the US population prefers purchasing goods through their smartphones. Not only this, mobile apps have an 85% higher add-to-cart rate. The comfort and convenience associated with mobile commerce are a primary factor behind this inclination toward shopping through mobile apps. 

Additionally, people have smartphones as their eternal companions. They begin scrolling through their mobile phones to elevate their boredom whenever they feel bored. All this information indicates that you can expect to witness enormous traffic and more conversions if you engage in mobile app development for your ecommerce business. 

2. Mobile apps deliver a better mobile experience

It is true that responsive web design is a potent technology for making an ecommerce website for mobile devices. With it, you can ensure that your ecommerce website is compatible with all types of mobile gadgets. However, responsive web design cannot replace mobile applications as websites equipped with this technology still give mobile users the impression that they were ideally designed with a desktop-first approach. 

On the other hand, mobile app development centers around mobile users and delivers a better mobile experience than responsive websites. According to research, better user experience contributes to around a 200% increase in conversion rates. Did this revelation inspire you to avail mobile app development services for your ecommerce business? 

3. Mobile apps enable you to tap into device capabilities 

A phenomenal advantage of mobile app development is that you get to tap into the enormous ocean of device capabilities. GPS, voice search, push notifications, and cameras are some examples. You can leverage the power of these incredible device features for personalization and enhancing user experience. 

Device location can help you personalize customer experience according to the products preferred in specific regions of the globe. If you embed augmented reality into your mobile app, device cameras can help users analyze how a particular product will look on them or in their homes. 

4. Customer loyalty witnesses an enormous boost with mobile applications

In the words of Chip R. Bell, “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” Ideally, customer loyalty is the anchor that can keep your ecommerce business stable and sailing even during turbulent times. The interesting thing is that mobile applications are associated with greater customer loyalty. 

Personalization, notifications and messages, and better user experience are some factors that contribute to increased customer loyalty with mobile apps. If you endeavor to create a solid base of loyal customers, it is time to contact mobile app developers. 

5. Mobile push notifications become possible with mobile apps

Did you know that push notifications have an astounding opening rate of around 90%? Seems intriguing, doesn’t it? Mobile apps make it possible for you to send push notifications to your customers and build phenomenal engagement. As these notifications come directly on the user’s device screen, they are more likely to be clicked. 

You can inform your customers about lucrative discounts, new product releases, personalized recommendations, your loyalty program, and shipping and delivery. Push notifications can act as a thread that can keep you seamlessly connected with your valuable customers. So, have you already decided to invest in mobile app development? 

6. Mobile apps enable you to get around ad blockers

Ads are an important source of revenue for most entrepreneurs like you. However, today, people can employ web ad blockers which leads to a reduction in your earnings. If this often makes you feel stressed and disheartened, here we are going to disclose something that can uplift your mood. By building your mobile application, you can show relevant and engaging advertisements to your customers without worrying about any ad blockers. 

However, this doesn’t mean that all your problems are over. If you aspire to retain app visitors in the long run, it is imperative to ensure that you only show meaningful advertisements. Otherwise, your customers may delete your mobile app out of frustration. 

7. Mobile apps help you establish an app store presence

App store presence in itself is instrumental in expanding your business and enhancing your reputation. This is because people generally associate app store presence with a business’s sincerity and diligence toward enhancing customer experience. It somehow uplifts your reputation in their eyes and makes it easy for you to captivate their hearts. 

Besides, app stores also act as great customer acquisition channels. People often search for mobile applications that align with their requirements and interests. Given that, with mobile app development, you may witness an increment in your customer acquisition rates. Sounds alluring, doesn’t it? 

Let’s Wrap Up

Today, mobile app development has become indispensable for ecommerce businesses as people are more inclined toward apps as compared to websites. Not only this but there are many incredible benefits ecommerce companies can avail by investing in mobile applications. Increased customer loyalty, better customer reach, and enhanced conversions are some of them. 

If you also aspire to accomplish these lucrative benefits through mobile app development, our top-notch mobile developers can help you with it. At LN Webworks, we bubble with the spirit to build cutting-edge mobile apps for our clients and not settle for less no matter what. So, contact us today to avail our exceptional mobile app development services.