Potato Pro : Enabling The No 1 Resource For The Global Potato Industry News To Scale Their Digital Platform For Enhancing User Engagement
Overview
PotatoPro is an open group for potato industry professionals. Members discuss topics related to potato cultivation, processing, and marketing, including french fries, savory snacks, dehy, flakes, and starch. The group is open to anyone interested in the potato industry, including suppliers and equipment manufacturers.
PotatoPro is a valuable resource for networking and information exchange.PotatoPro provides access to a wealth of information and networking opportunities for potato industry professionals.
The Challenges: Creating dynamic content and personalized landing pages while adhering to a tight schedule
Developing and launching a new website for a potato industry professional community like PotatoPro required addressing several challenges, including the need for an ideal content structure, a seamless content management system, and personalized landing pages.
The project team had to work within tight timelines to deliver a fully functional website that provided a valuable resource for networking and information exchange for industry professionals. Ongoing support and maintenance were critical to ensuring the website's continued success and delivering a positive user experience for members.
- Creating a suitable content structure for the new website.
- Implementing a seamless content management system.
- Providing flexibility for content publishers to create personalized landing pages.
- Adhering to strict timelines for launching the new website.
- Providing ongoing support and maintenance for the website.
- Overcoming technical, design, and strategic considerations during the website development process.
The Approach
To ensure the successful development and launch of PotatoPro's new website, our team developed a strategy that focused on removing silos between the client's technical and non-technical team members. We aligned their key performance indicators (KPIs) and technical requirements to achieve a seamless content publishing experience. Our UI/UX audit of PotatoPro's designs enabled us to recommend enhancements that would improve the website's engagement and responsiveness across all browsers, devices, and screen sizes.
Using Drupal CMS, we were able to deliver the new website within the agreed-upon 15-week timeframe, providing an engaging digital experience for PotatoPro's users.
Our team of developers, designers, and project managers collaborated effectively to deliver a website that aligned with PotatoPro's brand and provided a valuable resource for industry professionals
The Solution
The solution provided by LN Webworks for PotatoPro's website development was to build an enterprise-grade Drupal 9 CMS packed with tailored features and modules for digital news and media experiences.
By utilizing a flexible content architecture, open APIs, and integration capabilities, the website was able to prioritize content creation, sharing, and distribution. This solution allowed builders to expose content and applications to wider audiences, across channels, devices, and other applications, making it a robust and scalable platform for industry professionals to connect and exchange information
