Revolutionizing SeCan's Online Presence With User-Centric Approach and Drupal 9 Collaboration
Overview
SeCan is a prominent Canadian agricultural company that distributes certified seeds to farmers nationwide. The company recognized the shortcomings of its previous website that hindered effective communication of its mission and product range.
To resolve this, SeCan partnered with LN Webworks, a reputable Drupal development firm renowned for delivering superior web solutions. Together, they developed a user-friendly and SEO-optimized website that enabled efficient navigation and easy access to the latest information for customers.
The Challenges: Creating A Unique Brand And Service That Would Stand Out in The Advertising Space
SeCan faced significant challenges with their website, which proved to be complex for both customers and content editors. The site required a user-centered design to improve the user experience, particularly for their customer base of older farmers who have limited access to modern technology.
Additionally, the website's regular updates to their product offerings and the need to maintain a comprehensive product listing with multiple filters made website management particularly challenging for their content editors
- Complex design and navigation, poor user experience
- Low SEO and online visibility
- Outdated and difficult-to-use CMS
- Complex product listing, poor customer experience
- Performance issues with ecommerce component
- Outdated visuals and functionalities, limited engagement.
The Approach
At SeCan, we approached the website redesign with a user-centric philosophy, prioritizing ease of use and functionality over aesthetics. Our team began by developing user flow diagrams, followed by wire-framing and mockups, to ensure that the website's design met the requirements of SeCan's target audience.
For the backend development of the site, we recommended the use of Drupal 8. Given the content-rich nature of the website, Drupal's capabilities made it the ideal choice for SeCan. Our expertise with Drupal allowed us to leverage its strengths to optimize the website's content management and deliver an improved user experience.
Throughout the development process, we worked closely with SeCan to ensure that the website aligned with their business objectives. Our focus was on creating a site that would enable SeCan to better communicate their mission and showcase their range of products and services to a wider audience.
The Solution
LN Webworks have utilized the extensive knowledge of Drupal to develop a dynamic list of flexible Layout Builder components, enabling content editors to create department sites more efficiently and quickly than ever before. Additionally, the updated design system ensures that SeCan's website stays within brand guidelines, while also providing content editors with greater autonomy to build and manage content efficiently.
With the implementation of the new Drupal 9 site, SeCan can now ensure that their customers have a seamless and engaging experience while browsing their website. The site's enhanced functionality and user-friendly design allow for a smoother browsing experience, which is crucial in today's digital landscape.
QA With Client
PROJECT SUMMARY
An agriculture company is partnering with LN Webworks Private Limited for website and CRM development. They’re designing and rebranding a webpage and integrating it and a CRM into Drupal CMS.
The Client
Please describe your company and your position there.
I am the IT Manager at SeCan. I am responsible for the website, CRM, and any other online systems and services related to our members.
The Challenge
For what projects/services did your company hire LN Webworks Private Limited, and what were your goals?
We hired LN Webworks for the website maintenance purpose at first, but they were also able to revamp and redesign the site and do Drupal migrations on the website.
The Approach
How did you select this vendor and what were the deciding factors?
We selected the vendor through an online freelancing website and our most important deciding factor was the cost estimates they provided us to maintain and redevelop the website. The vendor was very good at giving us the best rates and we were really happy with the speed at which they understood the whole project.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The scope of work is to redesign and rebrand the website and which also includes integrating the website and CRM into Drupal CMS from the old custom framework. This is a complex project, and the vendor has handled it in a highly responsible way.
How many people from the vendor's team worked with you, and what were their positions?
There were always about 1-3 people working from the vendor's team and their position was 2 developers and 1 graphic designer.
The Outcome
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The outcomes are very good and on delivered on time, sometimes there are delays but usually, the results are acceptable and of good quality. We are very happy with the overall experience.
Describe their project management style, including communication tools and timeliness.
The project is mostly managed through an online platform like skype for communication purposes and the Trello board for managing the lists and tasks. This method is very helpful and efficient.
What did you find most impressive or unique about this company?
The most impressive about the company is they are very updated on the technology and are able to make decisions on what is the best technology for the required project.
Are there any areas for improvement or something they could have done differently?
Yes, they need some improvement on being more proactive and creative in suggesting to the clients to help them on the business side of the project. To improve the business while using the technology in a more creative way.
