Hold up- Minimalist, the brand known for keeping it real, has just shaken hands with Hindustan Unilever Limited (HUL). Does it mean that our fav skincare is about to go all corporate, or is it a much-needed glow-up?
Let's break down the tea!
Recently HUL has announced plans to acquire a solid 90.5% stake in the skincare brand Minimalist (the approval from the Competition Commission of India is pending) . The deal values Minimalist almost ₹2,960 crore, one of India's largest acquisitions of a direct-to-consumer brand. Also, HUL intends to buy the remaining 9.5% stake from the founders, Rahul Yadav and Mohit, within the next two years.
This acquisition supports HUL’s strategy to expand its foothold in the premium beauty segment. Minimalist is known for its transparent and science-driven approach to skincare, which compliments HUL’s portfolio. They will boost its presence in the personal and beauty care market.
Based in Jaipur, in 2020, two siblings, Mohit and Rahul Yadav, started their dream with Minimalist, shocking the skincare world with its no-nonsense approach to beauty. It was all about transparency and science.
Before hitting it big in the skincare industry, Mohit was a VP at CarDekho, but after some entrepreneurial fall, he co-founded Minimalist. The brand's main motto was to keep it honest and SIMPLE! The consumer knows what they are applying on their skin, thanks to the breakdown of each ingredient.
And guess what? Within 8 months, Minimalist hit almost ₹100 crore valuation!
While talking about Minimalist and its valuation, you cannot ignore its website which is the largest platform to buy their skin care products. And to be honest, their website is a clear masterclass in how simplicity can win hearts and generate more traffic. The website generates approximately 550k traffic per month on average.
Click, Cart, Done – No Extra Drama!
Their biggest flex was their “minimalist” monochrome design, especially in today’s cluttered e-commerce world. With its sleek layout, the website offers a smooth shopping experience while simultaneously removing all the chaos.
No flashy distractions, just a clean interface that will guide you straight to what you require. And it is not just an aesthetic or design choice- it reflects the brand's main philosophy: transparency and honesty. The simple interface is a perfect way to build trust and allow the customers to focus on the product's benefits and ingredients rather than getting lost in pops-ups and overwhelming choices that will just be confusing.
The results speak for themselves- the functional and clean design played a major role in increasing customer loyalty, higher conversion rates, and contributing to Minimalist’s unmatchable growth.
The empire was not ready-made and handed over to Mohit and Rahul Yadav- they built it with a clear vision. It was a brand that spoke the truth and made people believe in simplicity over hype.
Their success clearly proves that you do not need any extravagant marketing.
All YOU need is clarity and consistency!
The digital world is shifting- customers are no longer fans of cluttered websites. They crave authenticity, simplicity, and clarity.
This could be your story! Take the first step with LN Webworks and build your dream with us. Our sleek, smooth, and simple website development services will bring your vision to life with a user-friendly design that will let your product shine brighter than ever.
Start your skincare brand with the right foundation- and a website is the magic ingredient that you can not miss.
Minimalist is not just acing its game with the website- they have taken a step further with their app and that’s a GAME CHANGER!
We all know how useful and convenient it is to have a Mobile app, but let's break it down further to seal the deal more.
With a dedicated app, the viewers will get a personalized and smooth shopping experience. As a skincare company, you can customize product recommendations based on customer purchase history, preferences, and skin types. This level of customization builds better and stronger connections with customers, making them more likely to return.
The convenience of shopping directly from smartphones hands down wins. As a customer, there is nothing better than having an ecommerce app where you can easily browse products, place orders, and track deliveries from anywhere, anytime. This accessibility ensures you never miss out on potential sales, especially when customers are on the go.
Ecommerce apps create direct communication with customers with push notifications, offers, promotion of new products, and skincare tips. An informed and engaged customer is correlated to fostering loyalty and boosting repeat purchases. On top of that, exclusive offers on the app incentivize downloads and use.
Adding multiple payment options to the app makes it easier for customers to complete transactions. Even if it is a one-click payment option or storing card details securely, the simplification of the checkout process leads to increased conversion rates and a more satisfied customer base.
Having an app makes it easier for skincare brands to track their stock levels in real-time. This helps them ensure that all the trendy and popular products never go out of stock. An app will provide up-to-date product availability, where you can create a more efficient supply chain and a hassle-free experience for both customers and the brand.
Overall, having a mobile app for skincare brands is not just a trend- it’s a smart investment that boosts customer satisfaction, enhances brand loyalty, and drives sales.
And Minimalist has made the whole package out of it. And so can you!
The new addition to their game is an AI-powered skin scanner! Can you even imagine having your skincare consultant at your convenience 24/7? (without any appointments!)
It is a revolutionary tool that is more than just a gimmick. It has changed the view of the customer and their shopping experience for skincare.
If you are unaware of it, let us help you by simplifying it.
All you need to do is upload a selfie, and the AI will analyze your skin’s texture, tone, and needs. Within seconds, you will get a tailored skincare routine that is “perfect” for you!
No more guessing games or wasting time on what kind of products will be the best for you. Imagine buying it and releasing it does not suit you!
AI is here to simplify your shopping with science-backed, data-driven results on your smart device.
Well, skincare without sugarcoating is a trial-and-error method. Minimalist is making it easy to skip that part and head straight to the products that would actually work for you. It also creates transparency by letting the customers know what exactly their skin needs and why.
Minimalists have done it; now it is your turn! As a skincare brand, your top priority is your customer, and the customer’s top priority is convenience. They love to have a personal dermatologist in their pocket; it's a game-changer. Personalization is the key in today’s digital world, and AI-powered skin-test is leading the way.
Here’s where LN Webworks comes in. We will make your dream come to life with the seamless integration of AI-powered skin scanners into your website or app. Yes, our experts indeed have the expertise in creating a user-friendly, clean design that will ensure next-level experience with AI integration.
The skincare market is competitive, and if you want to stand out, it is vital to blend in innovation and simplicity. Minimalist is a clear example that highlights the importance of clarity, personalization, and transparency. Now it's your turn to follow in that footsteps.
Whether it’s integrating AI-powered skin scanner, building minimalist websites that convert, or developing seamless, user-friendly apps, LN Webworks has the expertise to bring your skincare brand to the next level.
In Fact any concept or ideas that you want to implement on your websites with Artificial Intelligence - LN Webworks is here for you!
We are known for creating sleek, high-performance websites and apps that not only reflect the brand’s values but also enhance the experience of customers.
In this AI world, having seamless AI integrations with top-notch development, will make the customers visit your websites again and again.
Ready to level up? Get in touch with LN Webworks today, and let’s make your dream skincare brand a reality.
Meet Khushboo Arora, the creative mind behind LN Webworks' engaging and informative blogs! Passionate about crafting content that engages readers and delivers meaningful insights with clarity and ease. When she’s not weaving words, she’s brainstorming fresh ideas to keep LN Webworks’ content game strong.
